Click

Photographers of all skill levels do not have access to a centralized database for locating ideal and inspirational photography locations due to a lack of overall accessible documentation and knowledge-sharing by a larger community of photographers. Click is a knowledge-sharing app for photographers of all levels. Through Click, photographers will be able to find photography locations for their next shoot as well as suggest and review locations themselves. They will be able to share their photos and other users will be able to like/endorse the photo, moving the highest quality photos to the top. These photos will serve as a representation of the location for other users to review. Lastly, they will also be able to find information pertinent for the perfect shot: seasonal information, lens suggestions, type of camera, etc.

My Role: UX Researcher/UI Designer

Platforms: Mobile

Timeline: Three weeks

Research

In the age of information, photography has never been more accessible to people of all skill levels than it is today. Social media has brought a renewed attention and interest to photography as users are exposed to hundreds of photos as they scroll through their feeds. Additionally, youtube, blogs and other web pages have made learning photography easier than ever. Currently, there is not an application that serves as a community for photographers to share and find the locations of the photos as well as detailed information about these shots. The goal of the interview research plan is to determine how users are currently finding locations for photography, gauge interest in community based sharing of knowledge, and what tools are photographers utilizing in the industry; mobile or otherwise? Interviews were held with participants via video conferencing apps or in person; the method was determined for the participant’s convenience. Each interview was 20-30 mins and all interviews wwere conducted over the course of one week. Inclusion Criteria: Must be interested in photography and have experience taking basic pictures, must have a smartphone and have basic knowledge of how to use applications, must be at least 18-years-old. Exclusion Criteria: No experience with photography/not interested in photography.

Affinity Diagram

Dot Voting

Competetive Analysis

Empathy Map

User Scenario

User Persona

Wireframing & Prototyping

Key Learnings from User Test

- "What would stop people from adding a million different useless points"

- "Sometimes I am unsure where to click on the screem"

- "How do I know if I have bookmarked a point when I am looking at the map"

- "sometimes the verbiage is not clear for people whose first language is not English"

- "The screen is a little small. I can't really see where the location are"

Hi-Fi Prototype

Considering the result of the user test, the high fedility prototype was iterated.

Final Thoughts

Users found great value in the utility of this app and its many features, including its focus on community and knowledge sharing. Areas for improvement:

- Visual size of map markers and drop downs

- Clarity on the freedoms users have regarding making POI’s

- Visual cues marking user actions, such as bookmarking a location

It is clear that this app would provide massive value to photographers and would foster community generated sharing that has never before been seen in such an app.